In women the dominant characteristics of the classes are interesting work related to new experiences and interaction with people, the tangible results of their work, domestic comfort and self-esteem. Conducted by the differences in the evaluation of motivational focus point to differences in the «motivational profiles of men and women, where women are less material-oriented than men.

According to researchers R. Protein and M. Валлендорфа, women think of money as the way to purchase things, and man - power. Money faced by women, is profane money, except those which are spent on personal pleasure. Money enjoyed by men, partially retain its sacred nature, one-to men are more trusting and confident in themselves and in their financial matters.

Men give added value to the money, they are more competent in handling them and are more prone to risk their acquisition. Women often suffer from obsessive ideas and fantasies about money frustrated regarding their absence, envy those who have it. Women are more likely to spend money in a state of depression (аутопсихотерапия), believe that the income depends on the efforts and abilities of the individual. Men are less likely than women to experience about the money feelings of helplessness, depression, anger, envy, panic, shame, and more often than women - admiration, happiness and love.

Thus, gender stereotypes often act as social norms. Normative and informational pressure is forcing us to obey gender norms. The validity of regulatory pressure is that we try to conform to gender roles in order to gain social acceptance and to avoid social disapproval. Information about the pressure can tell when they start to consider gender norms correct, because under the influence of the social information. We live in a culture where men usually do some things, and women in others, where gender differences are considered natural; therefore, we accept gender norms and follow them.

The modern rhythm of life more and more women are seeking to realize themselves in the field of professional activity, simply put, make your career. If in the near times, this trend began to forty years, so now young girls immediately after graduating from universities, tend to give more time and attention career. But many people forget what is the main mission of a woman. Sometimes it turns out that having achieved the heights in their career development, they remain quite alone [31, 126].

Conducted theoretical analysis has shown that men attributed to a greater number of positive and neutral (neither female nor male) professional qualities, men are more often considered as competent workers, while in the stereotype of the «ideal woman» is the category of worker. It should also be noted that men in General are accorded greater abilities, which serve as a base of professional activity than women. A comparison of male and female samples according to various qualities showed no difference: both women and men tend to judge men as more competent.

From men more than women, it is expected to achieve success, and at the same time, women are less than men, tend to see success as a significant value. Women tend to see themselves as incapable of making a decision quickly, not knowing how to act in conditions of competition and are not capable to achieve success.

Numerous studies A.I. Навольской speak about the tendency to perceive men as more able to professional activity. Women perceive themselves as less capable of professional activity compared with men [30, S. 299].

Despite traditions, stereotypes against women's careers, women can achieve a lot if they have healthy ambitions, flexibility, grow personally and professionally. Now more and more often for success in business and career acquire key importance qualities such as adaptability, flexibility, quick learner. And they are traditionally peculiar to women, who for centuries have learned how to live in traditionally male world.

Conducted theoretical analysis led to the following conclusions:

. Career growth is the opportunity to realize themselves and their skills in professional activity, to get for their efforts and skills higher social status and material remuneration. Thus identified the following types of career growth: vertical, horizontal, centripetal, bossy (growth of influence), qualification, status and monetary (career income).

. Analysis of gender differences suggests that gender differences are not only at the physiological level, differ personal characteristics, peculiarities of emotional response and communicative peculiarities. As a consequence of men and women differ in the choice of professional preferences and building a career.

. Stereotypically it is believed that men are more likely to build a successful career, although modern society leads many refutations. Women exhibit high adaptability, flexibility, they are ready for continuous knowledge, they are ambitious, they know how to set goals and achieve them. Women increasingly characteristic of masculine traits. As the barriers women may act as a family, children.